The figures from ABI Research claimed 4.5 million tablets were shipped in the third quarter of 2010, showing a growth in popularity for the form factor. However, what was more shocking was a massive 93 per cent of those sales were attributed iPads.
Yet Jeff Orr, senior practice director at ABI Research, claimed this dominance was unlikely to continue.
“Over time, Apple’s first-to-market iPad advantage will inevitably erode to some extent,” he said.
“ABI Research has been tracking media tablets since December 2009 [but] future quarterly editions of this Market Data product will include market share tracking of all the major media tablet vendors.”
Many of Apple’s rivals in the mobile space have launched their own tablets in the past few months in an attempt to take on the iPad’s market share.
However, with invites sent out for a launch event by Apple on 2 March, the second iteration of the tablet is expected to be announced and Steve Jobs’ company must be hoping to trounce the competition yet again.
But the company must be wary the tablet admiration doesn’t go the same way as its smartphone device.
Research from uSwitch, announced yesterday, showed the iPhone had fallen from the third most popular handset in the UK to sixth place since January, with HTC Android devices taking the top three spots.
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